3/31/11

"Too-much-business-English-bla-bla-bla-for-the-under-medium-sized-Portuguese-city"?... can be!


By now you are no longer confused by the title: yes, it's true, the picture above was shot in Portugal. And no, you're wrong, English is not an official language in the land of Camões, not even a second language for any matter [... despite efforts by government officials to increase teaching of the Albion idiom to the most recent generations in elementary schools]. Simply the fad of English academic and professional titles has reached a new level: a bank (four letters, mind this!) has been elevated to a four English words coumpound. What for??? Check some of the theories: make the place look more professional and respectable; look "smart"; branch targeted at foreigners (?!!!), ...
The fact that one can find this in the present economic context in an under-medium-sized Portuguese city might give the impression the IMF has already began its "reality show" in those shores.