Diversify! That's the word of order and that means new market, and new markets often mean adapting to reality and local needs. This Portuguese software house has a growing presence in foreign markets, especially in Portuguese-speaking African countries, such as Angola. From the position they have in the regional market they can target new countries with the established partners. It doesn't take long to understand localisation is part of the process. In this case the software was worked into the French language so the French-speaking Sub-Saharan countries could be approached successfully.
Generally speaking the user prefers to deal with software in his/her native language, and quite frankly no one can blame people for escaping the intellectual exercise of living in-between languages, homeless in a off-the-hook lifestyle. Who has the time to endure academia and semantic discussions when the boss is waiting the monthly report?
So, whether you believe or not that your software solution is the best just localise it or no one will be there to let you know about the ups and downs of... the help file. How many times will have I have to say that help files are vital for the user? Don't be lame; do the help file or get the blame!
